On the morning of December 26 , 2017 , the Pearl Shop Model of the Sun God was held nationwide in the third floor of the Solar House . The director of the health industry of the Sun , Zhang Mingxian of the General Manager , interpreted the strategic significance of the model of Pearl Shop . From the point of view of the layout , the opportunities in the upgrade of Pearl Shop were explained .
Honorable editor in chief, partner of Sun God, friends from all walks of life on the line, good morning!
I used to talk internally, but now I'm a little nervous about all kinds of industries.
I want to spend some time to talk about business model. We know that in recent years the Chinese let us the most impressive is the business model innovation, which brings subversion of all walks of life: the subversion of the traditional WeChat mobile phone SMS, telephone service; drops to subvert the rental industry; shared bicycle, subversion of the traditional retail China Taobao the new business model industry, many have exerted great impact on the whole economy Chinese. For us, the biggest example is the derivative is to subvert the traditional direct selling industry.
So I think, the direct selling industry development up to now, the huge pressure is caused by the change of other business models, under this pressure, direct sun god are thinking, and thinking about how to make a breakthrough on our own; the Chinese direct selling industry in the end how to do. The God of the sun as a right mindfulness industry. The enterprise, and actively carry out activities, hoping to do some contribution to the innovation of industry, how to innovate and breakthrough; after a long time study, failure, failure, we finally launched the pearl shop model an updated set; we launched at the end of 2006 when the Pearl shop mode, it is under the mobile Internet technology in the background of the upgrade in the whole China commercial economy reborn new evolution period. So for this upgrade, using the latest technology, Using Internet thinking and making more differentiated arrangements with the new Internet logic such as new business, I generally divide these arrangements into four levels, with special emphasis on the following points.
First, the most fundamental pearl store upgrade is the identity of the dealer. In the identity of the distinction, we have made a bold attempt. Traditional direct sales dealers, we are referring to the natural person. But after the model of Helios Pearl Store is upgraded, some dealers need business license, legal person status and company identity. Ladies and gentlemen, this is Helios direct sales throughout China, the world direct sales major breakthrough innovation, we in the past natural person dealers on the basis of the addition of a class. This differentiation arrangement is the essence of our Pearl Store model upgrade: because we know that direct sales is a mass marketing asset. Company a system, a set of products to face the owner; And after we upgrade the whole come out, to subdivide the market, customer, dealer group, gave special benefit arrangement, gave very much care; This special arrangement is essentially differentiation, is the target market segment, is our more specific professional division of labor. Our dealers can be more than other competitors from an important source; Other companies dealers are individuals, but we have a large category of dealers are using small and micro enterprises, corporate enterprises to work; The Helios model allows these traditional small and micro enterprises under the pressure of the Internet homogenization competition environment, and direct marketing organic combination, to get a new life, achieve a huge breakthrough. So identity division. It brings us opportunities for cross-border cooperation, gives us the strength of traditional sales, and perfectly grafts into the direct selling industry; At the same time, such a group of new, professional sales ability, there are companies and legal persons of small dealers into the sun god. Also has produced the huge impetus to our direct sale. The pearl shop pattern upgrades to now only three or four months time. The revenue from our corporate distributor has accounted for nearly 1/3 of our business performance. This is a very big breakthrough that we did not dare to think of when we were carrying out model innovation. The organization of these entities can bring us a steady stream of performance, so the first innovation is to add new species of distributors in the direct-selling industry, called corporate dealers or corporate dealers.
The second innovation is the real sense of direct sales and tradition innovation . We add these legal personality dealers , they are genuine retail organizations , they get the products from the wholesalers , and face the consumer ' s last – tier sales terminal . So our system is a model of cross – border management . We are very proud that we have found a huge blue sea and won great opportunities .
The third innovation refers to the balance between the internal circulation and the external circulation of direct sales . In the direct sales , the distributor is both the operator and the consumer , so many products have been digested and used in the distributor , which is the tradition of our industry . However , after the small micro – retail enterprises come in , they get the balance between the internal circulation and the external circulation , and it is very difficult to understand . But when we get through the retail business of the last station , these products can actually be offered to the people and used to the people , so the reason for others to attack us does not exist .g
The fourth innovation is that Helios is the first active practitioner to propose a large-scale platform for the establishment of a large health terminal alliance with a direct marketing model. The Pearl Store model was upgraded, although we have proposed the concept of a corporate dealer. But the concept is so big that we may not be able to handle too many channels, too many industries, and so we've confined ourselves to corporate dealerships in the big health terminals, including clinics, individual pharmacies. Health parlour, moxibustion, foot, beauty salon and other health related, and Helios products with a higher degree of brand contact large health terminal institutions. As the main service market for our pearl store model upgrade, this arrangement now seems to be bursting into a strong vitality. We believe that the nearest health terminal to the common people should assume the responsibility of "national health", but these small terminals are weak in power, homogeneous in competition, and low in level. The profit is thin and does not have own brand, needs the platform support, needs to have the strength to help them. In this case, the Helios Pearl Store takes these small micro-health terminal enterprises as our support, the service object. Get our platform value arrangement has the huge significance, is benefits the nation and the people also benefits our own matter.
So the sun god mode innovation and upgrading is mainly focused on the four aspects of the premise and foundation. It is from the division of identity and corporate dealer dealers, then direct traditional, internal circulation and external circulation balance, the construction of large health field terminal platform.
What can these four innovations bring to Helios when they are completed? I think there are three ways to bring great benefits to Helios. Let's talk about value, because today is a model conference. We also want people who recognize the value of our model to get their share of value and benefit.
The first value lies in our gaining a unique competitive advantage. What is the market afraid of most? Most afraid of vicious competition, homogenization competition, when each individual uses the same system, the final spell must be the price, like the current Taobao, to the bloody state. This is our biggest concern. And the pearl shop model is unique, all over China, the world's direct marketing companies only Helios put forward the company dealers, corporate dealers, with special system arrangements. Large direct selling enterprises with fixed structure and established interests can not easily transform, they have no way to imitate Helios; Small direct-selling companies have no strength, no cost to invest, no time to wait for results, and no way to mimic Helios, which has a 30-year brand accumulation. Hundreds of health products accumulated brand strength, our interest design is also needed to accumulate time, not other companies can imitate. So our pearl shop innovation model is unique. For now, there are no competitors; So this model can go beyond competition and monopolize profits. This is a unique competitive advantage that we offer to all the partners of Helios, all of them.
The second point is that there is a huge opportunity. What is the power of the pattern? Must be new, must have the peak, must have the opportunity! Why make money? In the final analysis, the value of the business model, the strength of the business model. So the upgrade of the Helios Pearl Store model will also be sold directly to China, to people who understand the value of the business model of Helios in the coming 35. In 56, it was possible to bring in ten times 20 times earnings. It was a huge business opportunity, a huge opportunity. And there are at least two levels of opportunity: the first level of the first from the corporate dealer level, this is not in the past; But there are tens of millions of small and micro enterprises in the country, there is a huge capacity of the market space, so this is our model to bring the first opportunity; The second opportunity is in the field of big health terminals. We have found that there are more than 900,000 clinics in China, plus the less formal small clinics, the total number is more than one million, and the number of pharmacies is more than 500,000. Beauty salon all kinds of health shop add up to nearly 2 million. We add these simple to find that there are more than 3 million big health terminals, there is a value of several trillion yuan. So this is very close to the Helios Health brand, and there's already so much value in the market where we can easily harness our model, and if we develop it, it could be more profitable than our network of organizations. People's networks are much bigger; Because this number is not to be underestimated, individual stores are far more able to sell than individuals, and their leaders have plenty of experience, I think the corporate dealership and the Big Health Terminals Alliance are in the first place. Will bring us great benefits.
The third , the greatest interest value is the value of strategic stability . As a long – term development company , we certainly hope to be stable and strategic , but now the business community wants a strategic model that will continue for three or five years . But our model is so confident that our system is stable and will bring about a solid foundation for the sun .
The successful launch of this model will lead the new industry in the industry , which will bring a huge boost to the direct sale of the sun god . We hope that this power can become tropical cyclone , form the direct – selling typhoon of the sun god , so that the sun god ' s partners can stand on the tuyere and enjoy the next wave of the sun . Thank you !
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